THE INVITATION
The foodservice industry moves the food that feeds the nation — yet the people who run it rarely get a seat at the table where the future of technology is being decided.
Reserve changes that. For four days in Napa Valley, roughly one hundred owners and executives of the country's leading distributors and manufacturers step out of the day-to-day and into the room where artificial intelligence, commerce, and the next decade of foodservice take shape.
No trade-show floor. No sales pitches. Just the sharpest minds in the industry, the people building the technology that will reshape it, and the candid, off-the-record conversations — wrapped in an experience built to be as memorable as it is consequential — that don't happen anywhere else.
THE FOUR-DAY PROGRAM
An experience unlike anything in the industry
at The Meritage Resort & Spa, Napa Valley
MORNING FIRESIDE CHATS
The future, in focus
Two forward-looking sessions on the future of foodservice, the transformative role of technology, and bold strategies for sustained distributor growth.
PRIVATE VINEYARD TOURS
Napa's premier estates
Tours across Napa's most celebrated estates, organized in intimate, curated groups alongside your Cut+Dry hosts.
CELEBRITY-CHEF DINNER
The Culinary Institute Experience
An extraordinary private dinner at the Culinary Institute of America's Copia campus — hosted by CIA President Michiel Bakker. An experience most in the industry have never had access to, until now.
THE MAINSTAGE
Voices that move industries
Groundbreaking presentations from nationally recognized figures across business, technology, and leadership.
AN EVENING IN THE VINES
Intimate, by candlelight
An intimate singer-songwriter dinner set within a private vineyard, under the Napa evening sky.
THE ROOM
Most Important People in Foodservice + Tech in One Room
Attendance is by invitation and curated by hand. Reserve brings together the owners, presidents, and C-suite executives of the foodservice distributors and manufacturers driving the market forward — alongside the technologists, founders, and thinkers building what comes next.
100
INDUSTRY VIPS
250
PARTICIPANTS
4
FULL DAYS
MORE THAN A CONFERENCE
Yes, it's serious. It's also a very good time.
Here's the part that surprises people: it doesn't cost you a thing. RESERVE is fully funded by Cut+Dry, from your flight to the final encore. Your personal concierge takes care of the rest. Bring your spouse or partner — they're on us.
Celebrity-Chef Dinners
A run of unforgettable meals designed and cooked by some of the most celebrated chefs in the country — served only to this room.
Exclusive Wine Tastings
Private access to rare Napa Valley vintages and the winemakers behind them — tastings money typically can't buy.
The Live Band Night
A high-energy evening outdoors, surrounded by vineyards with stunning hillside views of Napa Valley. A well-known live act will perform the greatest hits of the '80s and '90s.
ON THE AGENDA
The conversations that matter.
AI in foodservice commerce
The future of the distributor sales rep
Structured data as competitive advantage
Reinventing order-to-cash
Manufacturer-distributor collaboration
What operators will demand next
Building durable advantage in a fast market
Talent, leadership & succession
THE SETTING
RESERVE takes over The Meritage — an AAA Four-Diamond resort set across 36 acres of Napa Valley vineyards, with its own estate wine cave, cave spa, and a dozen places to eat and drink. Private, unhurried, and ours for the week.
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There's no better place to step back and think clearly about what's next. Great food, great wine, and great company aren't a backdrop here — they're the point.
WHY NOW
The most important decade in foodservice is being written in code.
AI is no longer a someday conversation. It is rewriting how orders are placed, how catalogs are built, how cash moves, and how operators discover what to buy. The distributors and manufacturers who understand this shift — early, and on their own terms — will define the next generation of the industry. Reserve exists to put that understanding directly in their hands.
01
See What's Coming
Hands-on access to frontier technology and AI — much of it unreleased — applied to the real problems of foodservice distribution and manufacturing.
02
Among Peers Only
A curated room of founders and C-suite leaders facing the same decisions. The conversations are candid because everyone in them has earned their place.
03
Leave With an Edge
Not theory — direction. Every attendee leaves with a clearer view of where the industry is heading and what to do about it on Monday morning.
ATTENDANCE IS BY INVITATION
Want to know more?
RESERVE is invitation-only and intentionally small. If you lead a foodservice distributor or manufacturer and want to learn more about this year's gathering, reach out — every note is read personally.
or email reserve@cutanddry.com
