in branded Foodservice product sales
The Most Efficient Engine for Operator Acquisition & Retention
​
Influence at the Point of Purchase.
Reach 200,000+ independent operators inside the platform where they actually order products, and tie every dollar directly to case growth.
​
Financial incentives campaigns consistently deliver 9–20× returns. Closed-loop attribution. Real-time results. Immediate lift.
The scale you can't reach alone
Independent foodservice drives 50% of total foodservice spend, yet it remains the hardest channel for brands to influence. Cut+Dry gives you direct access to:
200,000+
independent operators at the point of purchase
$25B
in branded Foodservice product sales
200+
independent distributors using the platform
PIM for UniPro Distributor Members
450+
-
Zero operator visibility into
your incentives
-
Dependency on 3rd Parties
-
No SKU-level ROI measurement
-
90% of spend flows through agencies and programs
-
45–50% of volume shifting to white label alternatives
-
No connection between spend and conversion
CURRENT REALITY
-
Applied at the point of purchase
-
Visible to operators while they're order
-
Measurable lift by SKU, operator, and distributor
-
Direct attribution to case sales
-
Real-time performance dashboards
-
Market Share Analytics by SKU
CUT+DRY INFLUENCE
Traditional agencies sell you 'reach.' We sell you 'cases.' Your current trade spend is an unaudited donation to the status quo. It’s time to align with a verified SKU-level transaction.
What you can do with Influence
Enrich your products
Represent your products in the best light to increase engagement, conversions, sales, and organic relevance. Enriched products see 3x higher sales
Target customers with precision
Engage 200,000+ independent operators transacting on Cut+Dry, targeted by live purchasing signals and SKU-level behavior.
Sell more cases
Real-time purchase data to retain, acquire, win, and cross-sell like never before. Financial incentive campaigns, like cashback,
have 9x to 20x ROI.
Performance that speaks for itself
US Manufacturer piloted with Influence to efficiently acquire new operators and drive $116K in revenue from just $8.4K in spend — achieving 13.9× ROI.
$8.4K
Spend:
2,306
Units sold:
22,045
Operators:
Revenue per newly acquired operator: $149.70
Spend per unit sold: $3.65 per case (highly efficient)
Distributor Scale → Revenue Scale
$116,849.45
Revenue generated:
197
Net new operators:
$29,725.86
First time sales:
13.9X
ROI:
Get started
Connect: Meet with our team to review your data, competitive landscape, and identify high-ROI opportunities.
1
Launch: Launch a targeted Influence campaign — cashback, rebates, or deviated pricing at the SKU level.
2
Measure: Track real-time results with closed-loop attribution. See exactly which cases moved and where.
3
Cut+Dry is the digital operating system powering 2/3 of independent foodservice
Cut+Dry is the commerce infrastructure powering how independent foodservice buys and sells. We replace fragmented, manual workflows with a single digital system that allows:
MANUFACTURERS
to scale reach and sales without scaling effort
OPERATORS
to order with confidence
DISTRIBUTORS
to sell more efficiently
Let's Connect
Get started with Cut+Dry Influence
